ProducerAI Joins Google Labs
Google has acquired ProducerAI, the AI music creation platform previously known as Riffusion, integrating the startup and its team into Google Labs. The announcement was made in a company blog post by Elias Roman, Senior Director of Product Management at Google Labs, who described ProducerAI as a creative collaborator that helps users transform ideas into fully realized songs.
According to LinkedIn posts from ProducerAI executives, the full team is joining Google across both Google Labs and Google DeepMind. The acquisition follows closely behind Google’s launch of Lyria 3, its latest generative AI music model, now embedded in the Gemini chatbot app.
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Under Google’s umbrella, ProducerAI now operates on a preview version of Lyria 3 for music generation, Gemini for conversational interaction, Nano Banana for album artwork creation and Veo for AI-generated music videos. All outputs include Google’s SynthID watermark to identify AI-generated content.
ProducerAI co-founder and CEO Seth Forsgren said the team is only beginning to explore what is possible when combined with Google’s infrastructure. Roman emphasized that the platform’s conversational workflow sets it apart from other AI music tools. Rather than generating one-off outputs, ProducerAI enables iterative back-and-forth collaboration between user and AI.
From Viral Hobby Project to Acquisition
ProducerAI was founded by Seth Forsgren and Hayk Martiros, originally launching as Riffusion, an open-source experiment that went viral in late 2022. The company raised $4 million in seed funding in October 2023, led by Greycroft with participation from South Park Commons and Sky9. The Chainsmokers joined as advisors, and the rebranded platform officially launched in July 2025.
Alex Pall of The Chainsmokers praised the platform’s musician-focused design, highlighting its technical depth and creative sensitivity.
Competitive and Legal Landscape
The generative AI music market is rapidly expanding but increasingly competitive and legally complex. Suno, a leading player, raised $250 million in a Series C round in November at a $2.45 billion valuation and reported $200 million in annual revenue. While Suno reached a licensing agreement with Warner Music Group, it continues to face copyright litigation from Sony Music, Universal Music Group and European rights organizations.
A coalition of artist representatives recently published an open letter criticizing AI music platforms, accusing some of diluting royalty pools and overwhelming streaming services with AI-generated content.
Copyright and Responsible Development
Google has not detailed the specific training data used for Lyria 3 but stated it developed the technology in collaboration with the music community and was mindful of copyright and partner agreements. Industry observers interpret this as meaning the model was trained on music that Google and YouTube are authorized to use under existing agreements and applicable law.
The acquisition of ProducerAI aligns with Google’s broader strategy of strengthening its AI portfolio through targeted deals and partnerships as it competes in a rapidly evolving creative technology sector.