More than 1 million youth accounts set for removal
Australia is about to enforce one of the world’s most sweeping online safety laws, ordering social media platforms to deactivate more than 1 million accounts belonging to users under 16 starting Wednesday. The ban requires platforms to take “reasonable steps” to stop minors from creating new accounts and to remove existing ones, marking a bold attempt to curb the influence of addictive algorithms on young people.
Communications Minister Anika Wells framed the move as a direct strike at platforms designed to optimize engagement at the expense of children’s mental health. She referenced algorithms described by their own developers as “behavioral cocaine,” arguing that Australia cannot afford another generation shaped by unregulated digital environments.
Platforms face steep penalties as enforcement begins
Instagram, TikTok, YouTube, Snapchat, Facebook, X and Reddit are among the platforms listed under the new rules. Companies could face fines of up to 49.5 million Australian dollars for serious or repeated violations. Children and parents will not face penalties.
Some platforms began preemptive action even before the deadline, with Meta announcing early closures of Instagram, Threads and Facebook accounts linked to under-16 users. Officials describe the law as a “first domino” that could influence global policy, especially as other nations debate similar age restrictions.
Public support in Australia has been strong — a YouGov survey showed 77% approval — with many parents arguing it will help children focus on in-person relationships and healthier routines.
Youth reactions reveal a divide: protection or overreach?
Despite parental backing, many young Australians argue the ban undermines their autonomy and access to vital information. Two 15-year-olds have taken the issue to the nation’s High Court, claiming it restricts political communication and limits access to educational content on topics such as consent, health and online safety.
Teenagers interviewed across the country expressed concern that the ban ignores their perspectives. Others pointed out that youth will likely find ways around the restrictions, such as using VPNs or unregulated platforms. Some say digital literacy programs would be a more effective approach than blocking access entirely.
A national safety concern driven by troubling data
Government research underscores the urgency behind the legislation: 96% of kids ages 10 to 15 use social media, and seven in ten report exposure to harmful content such as violent videos, body-image pressures or pro-eating disorder material. One in seven also reported grooming-type behavior from adults or older teens, adding to calls for stronger protections.
Many families have personal stories fueling their support. Some parents described rapid behavioral changes after their children received smartphones, while others said the constant pull of algorithm-driven feeds disrupted sleep, schoolwork and real-world relationships.
Will the world follow Australia’s lead?
Online safety advocates believe this ban will be studied globally, particularly in countries where lawmakers are grappling with how to regulate social platforms without infringing on free expression. Critics warn, however, that the policy could unintentionally push minors toward less safe corners of the internet or cut them off from critical support communities.
For now, Australian officials remain firm. Wells said the government “will not be intimidated by legal challenges,” signaling that enforcement will continue even as the debate intensifies. Whether the ban becomes a global model — or a cautionary tale — will depend on how effectively platforms and families navigate the new digital landscape.